MJWebs Identity was built by MJWebs as an internal authentication platform when using existing solutions became...noticably inflexible.

As we worked through logs and config, it became painfully obvious that most identity solutions were overtly complicated for the average client and very lacking in imagination.

The pain points can be expressed as the following:

1. Overly complicated features and pricing model

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2. Disorientation and clinical UI for end-users during sign-in process

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3. No incentive for end users to use multi-factor authentication

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4. Poor access logs provided to individual users, rather left to "admins" to check access logs

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5. Neglect for compliance including no customisation of underlying infrastructure

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6. Lack of imagination.

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Read a longer version of this here.